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How PRISM Logistics supports distribution of the General Mills’ flour products enterprise


General Mills supplies millions of pounds of flour products to customers across Northern California and the Bay Area. For more than a decade and from our founding days in the early 1990’s PRISM Logistics served as an integral part of the General Mills supply chain. Anchored by facility operations in Hayward, CA, PRISM’s value-added services become an extension of Fortune 1000 food industry leaders, inspecting product for safety and compliance to requirements and then orchestrating distribution to corner bakeries, large chains, and other client facilities as needed. In Northern California, Team Prism plays a vital role in enabling local residents to enjoy fresh baked goods with their coffee drinks, soup, or salad every day!

General Mills has four divisions, including Convenience & Food Service which constituted 12% of the company’s $15.6 Billion net sales in fiscal year 2017. Flour, one of nine product categories, includes over 60 products organized by eight types including All-Purpose, Durum & Semolina, Hard Spring Wheat, and Organic.


General Mills’ faces steep competition in this market making service, technology, customer experience, and value paramount to differentiation. An interview with Dave Katzke, Senior Technology Manager at General Mills, revealed the following insights about why PRISM was selected as the outsourced logistics provider.


PRISM constantly receives superior scores for food quality and safety (AIB), and they continue to audit themselves to maintain those high standards.


PRISM’s in-house software system, custom to their business model, offers robust reporting including track-and-trace. This is key as food safety regulations intensify. PRISM continues to evolve and invest in their systems, keeping them state of the art.

Personal Attention.

It is PRISM’s personal attention to their customers that makes the difference. “A lot of companies can run forklifts, buildings, and trucks”, says Katzke, “PRISM’s differentiation is how they get it done.”

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