At PRISM Logistics, purpose has always driven performance. For more than 30 years, we’ve built a business rooted in trust, reliability, and community values that go far beyond the warehouse floor. Each October, as Breast Cancer Awareness Month turns everything pink, we’re reminded why giving back matters.

This year, PRISM proudly continues its tradition of supporting the Pink Pallet Jack Project, a fundraising initiative by our partners at Raymond West. The program auctions off custom-built, hot pink Raymond 8210 powered pallet jacks, with proceeds benefitting charities that provide hope, care, and recovery support to breast cancer patients and their families.

Powered by Purpose

For PRISM, the annual pink pallet jack isn’t just a piece of equipment ,  it’s a symbol of compassion and commitment.

“These projects remind us why we do what we do,” said Jeremy Van Puffelen, President of PRISM Logistics. “It’s not just about moving products efficiently; it’s about moving people and communities forward. Supporting the Pink Pallet Jack Project is one small way we can help lift others.”

While the 2025 auction will take place later this year, the spirit behind it is already in motion. At our facilities across Northern California, the bright pink jacks from past years are still hard at work, visible reminders of PRISM’s ongoing promise to make a difference.

Giving Back, In and Beyond the Warehouse

Breast cancer support is just one of many ways PRISM shows up for people. Through the years, PRISM has partnered with organizations like the American Logistics Aid Network (ALAN), Rise Against Hunger, and countless community initiatives to help where it’s needed most, from food distribution to disaster relief.

In 2023, when wildfires devastated communities in Maui, PRISM helped deliver much-needed SPAM (for Hormel) and other essentials to support relief efforts. And every year, our team volunteers, donates, and lends logistics expertise to causes that bring hope and healing.

A Culture of Care

We often say PRISM runs on people, because behind every shipment, there’s a story, a family, and a purpose.

“We’ve always believed logistics can be a force for good,” shared Jeremy Van Puffelen, president of PRISM . “When we invest in projects like this, it’s about using what we have, our trucks, warehouses, and team, to help others in a real way.”

Looking Ahead

As PRISM looks to the future, our commitment remains the same: to serve with integrity, lead with compassion, and give generously.

The pink pallet jack is more than a piece of equipment, it’s a promise. One that rolls forward every day, carrying with it the strength and hope of our community.

Join Us in Making a Difference

Whether it’s supporting important causes or streamlining your warehousing and transportation needs, PRISM Logistics is here for the journey.

 👉 Request a Free Warehousing Consultation
👉 Learn More About Our Community Efforts
👉 Follow PRISM on Facebook and LINKEDIN

Together, let’s keep lifting, pallets, people, and purpose.

📍 From Hayward to Stockton, Sacramento to Lathrop, PRISM Logistics proudly serves Northern California with heart.

ABOUT PRISM LOGISTICS: As a warehouse services and warehouse distribution management company, PRISM Logistics provides value added fulfillment and pick & pack services for B2B and B2C operations in California. For more information about PRISM Logistics Warehouse and Distribution services, request a quote and follow on Facebook and LINKEDIN